We have all seen the commercials and the advertisements that tell us “by buying this product, your baby will [insert marketing claims]” However, do these applications really work?
According to Susan Linn, the director for the Campaign for a Commercial-Free Childhood, these companies are “marketing products as educational, where in fact there is no evidence that they are.” You might recognize the name. This is the same organization that filed a complaint against “Baby Einstein.” As a result, Walt Disney Company, which owns “Baby Einstein,” offered refunds to consumers.
“As app developers market similar baby learning products in a mobile medium, there is a potential to increase the amount of time that infants spend in front of screens which can affect their brain development—and is ‘why we take this industry on,”’ said Ms. Linn.
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Source: New York Times- August 7, 2013
